Martinoli to assume senior advisor role to Royal Caribbean Group President and CEO Jason Liberty , after building Silversea Cruises into the world’s leading ultra-luxury cruise line
MIAMI , Dec. 15, 2022 /PRNewswire/ — Silversea Cruise trips President plus CEO Roberto Martinoli has elevated the particular brand into the industry’s top ultra-luxury cruise line. On January 1, 2023 , Martinoli will assume the part of older advisor in order to Royal Caribbean Group (NYSE: RCL ) President and TOP DOG Jason Liberty . Barbara Muckermann, currently Chief Commercial Officer, will become Silversea’s next president and CEO, and will join Regal Caribbean Group’s Executive Committee.
“Roberto has built Silversea Cruise trips into the category leader that it is today, 11 ships strong with more on the way, ” said Jason Freedom , president and CEO of Royal Caribbean Team. “He is one of the most innovative and knowledgeable leaders in the maritime industry. As senior advisor, Roberto will certainly continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry. Barbara is the ideal executive to succeed Roberto. Her global perspective plus team-first leadership style are a recipe for success for both the Silversea Cruises brand and Regal Caribbean Group. ”
Under Martinoli’s management since 2016, Silversea’s fleet has grown in order to include 11 ships. In summer 2023, it may welcome Silver Nova, the particular first hybrid luxury cruise ship utilizing fuel cells and emitting zero harmful emissions while in port, an industry first. Within 2024, Silversea welcomes Metallic Ray, the second ship in the particular Nova Class . Martinoli also led the acquisition in 2022 of Sterling silver Endeavour to help enable the company to access both polar regions. The ultra-luxury cruise ship now sails in order to over 900 destinations across all seven continents each year, more than any other cruise line.
Muckermann brings more than 25 years of experience within the journey and food industry, along with an emphasis on creating truly exclusive high-end vacations. She first joined Silversea Cruises in 2001, and held several roles at other luxury and cruise brands from 2005 to 2016 before returning. In her current post as Silversea’s Chief Commercial Officer, she oversees all aspects associated with sales, marketing, revenue management and guest relations, as well because strategic communications and brand name and product strategy. Muckermann is a Doctor in Political Sciences plus Economics, and holds a joint MBA from London Business School and Columbia University .
“This is an exciting moment for Silversea as we continue to add new boats and return to the Asia market, ” Muckermann said. “I am thrilled to build on our achievements under Roberto and focus on growth in the particular years ahead. ”
Muckermann becomes the second woman to lead one of Royal Carribbean Group’s three wholly-owned manufacturers, and joins Celebrity Cruise trips President plus CEO Lisa Lutoff-Perlo , and Royal Caribbean International President and CEO Michael Bayley . She will oversee all of Silversea’s employees plus crew, and will report to Jason Liberty .
For more information on Regal Caribbean Group’s executive leadership, please visit https://www.royalcaribbeangroup.com/about/
About Royal Caribbean Team
Royal Carribbean Group (NYSE: RCL ) will be one associated with the leading cruise companies in the particular world with a global fleet of 64 ships traveling to approximately 1, 000 destinations around the world. Royal Caribbean Group is the particular owner plus operator of three award-winning cruise brand names: Royal Caribbean International , Celebrity Cruises , and Silversea Cruises , and it is also a 50% owner of a joint venture that operates TUI Cruise trips and Hapag-Lloyd Cruises. Together, the brands have an additional 10 ships on order as of September 30, 2022 . Learn more at www.royalcaribbeangroup.com or www.rclinvestor.com .
Regarding Silversea Cruises
Silversea Cruise trips is recognized as an innovator in the ultra-luxury cruise trip industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Dawn ℠, Silver Shadow ℠, Silver Whisper ®, Silver Spirit ®, Silver Muse ®, and Silver precious metal Moon ℠ – all designed to offer a good atmosphere associated with conviviality and casual elegance. With the inclusion of the expedition ships Silver Endeavour ℠, Silver Origin ®, Silver Wind ®, Silver Explorer ®, and Gold Cloud ®, Silversea’s itineraries encompass almost all seven continents and feature worldwide luxury cruises in order to the Mediterranean, the Carribbean , the particular Galápagos, each Polar Regions, and hundreds of fascinating locations in between. Silversea is usually also looking forward to the launch of two new ultra-luxury Nova-class ships— Magic Nova ℠ and Magical Ray ℠. Silversea Cruises is one of five cruise manufacturers owned by global sail company Regal Caribbean Group (NYSE: RCL ).
SOURCE Royal Caribbean Team
